Augmented reality (AR) is no longer a futuristic concept – it's here and it's transforming the way visitors experience theme parks. From interactive treasure hunts to immersive character encounters, AR adds a digital layer that enhances physical surroundings.
Take, for example, the success of AR apps at major parks like Alton Towers and Disney. Visitors use their smartphones or AR glasses to see virtual dragons flying over castles or to solve puzzles that unlock hidden stories. This not only increases engagement but also encourages longer stays and repeat visits.
At ZONOGON, we've worked with several entertainment venues to develop custom AR experiences. Our approach focuses on seamless integration – the technology should feel magical, not intrusive. We design AR that works in all lighting conditions and scales to hundreds of simultaneous users.
The future of AR in theme parks is bright. With advancements in hardware and 5G, we'll soon see persistent AR worlds that evolve over time, just like the parks themselves. If you're planning an AR activation for your venue, get in touch – we'd love to help.